Tuesday, September 18, 2012

LinkedIn: Resume Repository or Knowledge Exchange? A Personal Experiment

Following my previous post about the psychology of social networking ("Social networks - psychology behind blogging practice"), I wanted to share some personal observations related to my August 23rd post, "Career Move." (If you haven't read it, I recommend skimming it briefly before continuing.)

What exactly is LinkedIn? According to their website, LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. Web analytics tools tell me that some people did indeed read my "Career Move" post. However, despite having a network of over 300 people, the number of reads is significantly lower.

I know from close friends that they log in to LinkedIn only occasionally. It seems few have opted to receive regular updates. The response rate to my post suggests that my network primarily uses LinkedIn as a resume repository rather than a platform for targeted knowledge exchange.

I'm not disappointed; it's simply a matter of evolution, it seems. I understand the hesitation to comment among peers, especially those who influence our careers. After all, we spend most of our waking lives at work, and risking our careers by oversharing isn't a wise move. LinkedIn is generally perceived as a group of peers, not a circle of friends (like Facebook).

For LinkedIn's stated purpose to hold true in my case, I would have expected some (any) reaction to my "Career Move" post. I was addressing my peers and seeking answers to my career questions. Statistically, the lack of feedback shouldn't surprise me, given the low readership. This brings us back to the question: what do people actually do when they log in to LinkedIn?

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