Monday, October 26, 2015

The #Dieselgate Blues: My Love-Hate Relationship with VW


My family owns two Volkswagens: a Jetta Sportwagen TDI and a CC. In the wake of the VW emissions scandal, I'm feeling a mix of emotions, mostly anger and disappointment.

Some of my friends think I'm overreacting. After all, I was so happy with our Sportwagen that we traded in our 2009 model for a brand new 2014 one back in March. But this scandal goes deeper than just a single car; it's about trust, environmental responsibility, and the blatant deception of consumers.

Let me rewind a bit. When I first arrived in America from Europe, I was critical of many things, including American cars. They seemed too big, inefficient, and, frankly, ugly. I was also surprised by the scarcity of diesel cars on the road. Europeans often viewed this as a sign of America lagging behind in automotive technology and environmental concern, as diesel engines were considered more eco-friendly and fuel-efficient.

So, when VW introduced its supposedly "clean diesel" TDI engines to the US market, my wife and I were eager to embrace them. We were willing to pay a premium for both the car and the fuel, driven by our environmental consciousness. In the US, diesel has always been more expensive than gasoline, unlike in Europe. We were genuinely impressed with the performance and fuel economy of our Jetta Sportwagen.

Then came the dieselgate bombshell. Our sense of moral superiority evaporated. The days of smugly challenging Prius owners are over. Now, every time I look at our Jetta, I feel a sense of shame. I imagine myself as a fallen disciple of a deceptive idol, spewing toxic NOx fumes and leaving a trail of coughing pedestrians in my wake. I feel the judgment of others, much like we used to judge Hummer drivers (though their offense was more about fuel consumption than toxicity).

It's no wonder that Japanese automakers struggled for years to develop diesel engines that met US emissions standards. They were baffled by German engineering prowess, unaware of the secret behind VW's success: cheating. This deception has caused VW's stock to plummet, scared off buyers worldwide, and allowed Toyota to reclaim its position as the world's leading automaker. Some critics even predict the demise of diesel technology altogether.

As VW owners, we're left with a difficult choice: sue or not sue? The resale value of our TDI cars has tanked, and a concrete solution to the emissions problem remains elusive. Numerous class action lawsuits are underway, making lawyers the only clear winners in this mess.

I'll keep you updated on the #dieselgate saga and how it unfolds. For now, I'm left with a deep sense of disappointment and a lingering question: Can we ever truly trust car manufacturers again?